Blogging Better: How To Employ A Media Kit
You asked as well as I listened! Welcome to my Blogging Better series! Each calendar week I promise to come upwards up amongst relevant as well as fun topics to assist y'all top a improve blogger.
Today's theme is going to last genuinely fun as well as majorly of import to your blog: How to Create a Media Kit! I've been through all stages as well as types of media kits so I tin ambit notice assist tell y'all what's needed (and what's not) as well as assist y'all create the best i possible. I promise y'all enjoy!!
1. Introduction: This is the slowly business office -- verbalise almost yourself. Tell whoever is reading who y'all are, what your weblog is about, what drives you, who your target readers are, when y'all started, anything y'all mean value is relevant as well as slowly to digest for those reading it. Mine starts similar this:
"Founded inward August of 2013, Covering the Bases is a fashion as well as go weblog based inward New York City. While fashion as well as go are the top dog focus of the blog, it besides covers lifestyle, videos as well as blogging.
Krista plant at Major League Baseball past times 24-hour interval as well as Covering the Bases past times night; thus where the weblog scream comes from. With a mix of classic as well as a dash of preppy, Krista ever stays truthful to her feel of style.
Trying to appeal to the everyday daughter who enjoys the nicer things inward life, Covering the Bases is a house for readers to come upwards to larn fashion inspiration, go tips as well as so much more."
"Founded inward August of 2013, Covering the Bases is a fashion as well as go weblog based inward New York City. While fashion as well as go are the top dog focus of the blog, it besides covers lifestyle, videos as well as blogging.
Krista plant at Major League Baseball past times 24-hour interval as well as Covering the Bases past times night; thus where the weblog scream comes from. With a mix of classic as well as a dash of preppy, Krista ever stays truthful to her feel of style.
Trying to appeal to the everyday daughter who enjoys the nicer things inward life, Covering the Bases is a house for readers to come upwards to larn fashion inspiration, go tips as well as so much more."
It's besides helpful to include relevant weblog features or series, your weblog logo as well as a overnice photograph of yourself (one that is non taken on a jail mobile telephone phone). This is the start matter brands are going to read so construct certain it's catchy, truthful to your construct as well as quick!
2. Hit ‘em amongst the Numbers: Duh! Next is i of the most of import things inward a media kit: your blogging numbers. This is the make-or-break fourth dimension amongst brands to come across if y'all receive got the attain as well as influence they desire to go with. Here y'all desire to furnish weblog numbers similar monthly page views, monthly uniques (I convey the average of the final 3 months) as well as your weblog demographic. Just a elementary "girls, historic catamenia X-X" volition go for this.
Next, listing out your social following. Here it's overnice to hyperlink or add together your username so brands tin ambit notice easily depository fiscal establishment check it out when they desire to. I receive got my Instagram, Twitter, Facebook, Pinterest, YouTube as well as Snapchat all listed here.
Next, listing out your social following. Here it's overnice to hyperlink or add together your username so brands tin ambit notice easily depository fiscal establishment check it out when they desire to. I receive got my Instagram, Twitter, Facebook, Pinterest, YouTube as well as Snapchat all listed here.
3. Sponsored Rates: While follower numbers are most of import to the brand, the sponsored rates are most of import to the blogger. This is where y'all larn to clearly lay out sponsored opportunities for brands to go amongst you. I personally receive got this broken into 3 categories: sponsored weblog content (on coveringbases.com), sponsored video content (on my YouTube channel) as well as sponsored social content.
I mean value that the to a greater extent than opportunities for dissimilar toll points as well as dissimilar features is helpful to a brand. Under the weblog sponsored content, brands receive got an selection from a amount dedicated weblog post + social to only a production inclusion on a collage.
Under these options I besides lay out top score things they'll last getting when they pick that package. Maybe things similar "brand tin ambit notice advise talking points" or where advertisement volition happen. I besides receive got photos as well as links to what each sponsorship looks similar inward existent life. That agency they tin ambit notice larn a improve agreement of what they're buying. It's of import to exhibit your previous work!
Video content is besides broken into 2 options amongst links as well as previous go included. Then nosotros larn to social. Since this is where a lot of brands receive got their focus, y'all desire to last clear as well as concise as well as genuinely lay out all their options. For example, nether Snapchat in that place is dissimilar pricing for "video + sponsor mention" than their is for "photo + sponsor name." Instagram is similar: giveaway, video, boomerang, photograph amongst construct tagged inward caption, photograph amongst construct tagged inward photograph are all priced differently as well as so on.
Just similar the above, I besides include past times go hyperlinked as well as shown adjacent to these rates so brands tin ambit notice larn a improve agreement of what they're going to get. One matter in that place is to Federal Reserve notation amongst sponsored rates is that y'all should genuinely last showing baseline numbers amongst a piddling * as well as Federal Reserve notation at the bottom of the page. This saves y'all from a sponsor buying i matter as well as so turning it into this huge projection that genuinely costs a lot more.
I mean value that the to a greater extent than opportunities for dissimilar toll points as well as dissimilar features is helpful to a brand. Under the weblog sponsored content, brands receive got an selection from a amount dedicated weblog post + social to only a production inclusion on a collage.
Under these options I besides lay out top score things they'll last getting when they pick that package. Maybe things similar "brand tin ambit notice advise talking points" or where advertisement volition happen. I besides receive got photos as well as links to what each sponsorship looks similar inward existent life. That agency they tin ambit notice larn a improve agreement of what they're buying. It's of import to exhibit your previous work!
Video content is besides broken into 2 options amongst links as well as previous go included. Then nosotros larn to social. Since this is where a lot of brands receive got their focus, y'all desire to last clear as well as concise as well as genuinely lay out all their options. For example, nether Snapchat in that place is dissimilar pricing for "video + sponsor mention" than their is for "photo + sponsor name." Instagram is similar: giveaway, video, boomerang, photograph amongst construct tagged inward caption, photograph amongst construct tagged inward photograph are all priced differently as well as so on.
Just similar the above, I besides include past times go hyperlinked as well as shown adjacent to these rates so brands tin ambit notice larn a improve agreement of what they're going to get. One matter in that place is to Federal Reserve notation amongst sponsored rates is that y'all should genuinely last showing baseline numbers amongst a piddling * as well as Federal Reserve notation at the bottom of the page. This saves y'all from a sponsor buying i matter as well as so turning it into this huge projection that genuinely costs a lot more.
4. Extras: My extras page only shows to a greater extent than opportunities for us to go together similar giveaways, hosting, production collaborations, speaking as well as consulting. These are on in that place this agency because they are priced completely on fourth dimension commitment as well as length of project. You tin ambit notice genuinely position anything inward hither that y'all mean value is of import for a construct to know earlier working amongst y'all or anything that is offered through your services that didn't check inward whatever of the above.
5. Fine Print: This is where I variety of only lay out some parameters of working together: everything volition last land of written report to contract, payments must last made inward X publish of days, how I convey payments, affiliate policy (for the weblog as well as Instagram) as well as costless products practise not guarantee promotion. I besides position inward my contact data (how to attain me) on this page every bit well. Hopefully past times this time, they're cook to contact y'all as well as laid something up!
And that's almost it! For formatting, most people nation to proceed your media kit to i or 2 pages but I personally receive got it on a PDF presentation as well as receive got 8 pages for people to await through. I liked this improve because it's easier to lay out the data I want, it's elementary as well as it's non cluttered. I've had no complaints!
It's besides of import to receive got an easily editable media kit -- numbers alter calendar month to calendar month as well as it's adept to update these oftentimes so brands know your most recent numbers. I unremarkably edit mine at the start of every month.
Is in that place anything I forgot to refer that y'all receive got inward your media kit that y'all mean value is important? I would dear to hear below!!
And that's almost it! For formatting, most people nation to proceed your media kit to i or 2 pages but I personally receive got it on a PDF presentation as well as receive got 8 pages for people to await through. I liked this improve because it's easier to lay out the data I want, it's elementary as well as it's non cluttered. I've had no complaints!
It's besides of import to receive got an easily editable media kit -- numbers alter calendar month to calendar month as well as it's adept to update these oftentimes so brands know your most recent numbers. I unremarkably edit mine at the start of every month.
Is in that place anything I forgot to refer that y'all receive got inward your media kit that y'all mean value is important? I would dear to hear below!!
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