Kentucky Alumni Article
Influenza A virus subtype H5N1 piffling spell ago, I was featured inward my Alumni magazine in addition to I totally forgot to portion it amongst yous guys. I ever larn a lot of questions nearly what I studied inward school, how I got my human foot inward the door in addition to what I exercise for MLB. I thought this article summed it upwardly pretty well, or plenty to portion it at least. Anyone looking to larn into baseball game every bit a career should ever kickoff at the Winter Meetings. networking in addition to going to the undertaking fair tin opened upwardly a lot of doors!
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From keeping upwardly amongst sometime friends to browsing the day’s news, many of us rely on social media to maintain connected. That connectivity way dissimilar things to dissimilar people. To Krista Robertson ’13 CI, it way a career, every bit she is a social media coordinator for Major League Baseball (MLB) inward New York, N.Y.
Robertson in addition to her identify unit of measurement possess got ever shared a passion for baseball, but she never dreamed she could build a living from it. “I’ve ever loved sports, but I ever felt similar baseball game was variety of a boys’ game,” she says.
She also constitute herself to survive a fan of social media, but every bit she was exposed to the likes of Myspace in addition to Facebook every bit they became popular, she didn’t imagine at that spot would survive career opportunities that could come upwardly from existence social media savvy.
“My mom would ever tell me inward high schoolhouse when I was on Facebook a lot, ‘You’re non going to tumble out Facebook when you’re older!’ It’s then crazy to watch how times possess got changed,” she says.
Robertson decided to attend the University of Kentucky in addition to major inward communications. Wanting to create an online presence, she created Southern Shopaholic, a weblog inspired yesteryear her dear of fashion. To her surprise, it was a big striking correct off the bat.
In Dec of her senior year, growing increasingly uneasy nearly non having whatever undertaking prospects, Robertson joined a friend who was job-seeking at the MLB Winter Meetings inward Nashville, Tenn. Influenza A virus subtype H5N1 identify unit of measurement friend had a few connections inward California, then he develop her upwardly to watch amongst an assistant full general manager of the San Francisco Giants, who told her MLB was looking to expand its social media presence.
After the meeting, Robertson searched the Internet in addition to located the social media managing director of MLB. She sent him an electronic mail in addition to the 2 met afterward that night. Her go-getter mental attitude must possess got made a skillful impression. “He told me if you’re willing to deed to New York after graduation, the undertaking is yours,” she says.
After give-and-take amongst friends in addition to family, Robertson decided this was an chance she couldn’t overstep up. To gain experience inward the concern of baseball, she took an internship amongst the Lexington Legends her final semester every bit she anticipated the possibilities that lay ahead.
When boundary came, Robertson gave an official interview in addition to was offered a undertaking starting June 1, less than a calendar month after graduation. Today, she finds herself on a squad managing social media for many baseball game clubs in addition to has gained fifty-fifty to a greater extent than responsibleness inward recent months. “Now I’m hither in addition to I dear it, in addition to I never would’ve expected whatever of it,” she says.
It seems Robertson came on to the social media scene at only the correct time. Four years ago, her undertaking didn’t fifty-fifty exist. Social media is increasingly to a greater extent than of import inward a technology-driven society, she explains.“If I possess got a occupation amongst a brand, I’ll tweet at them, in addition to I experience similar my vocalism is existence heard because they tweet me back,” Robertson says.
It’s that minute connectivity that makes social media then appealing to brands in addition to consumers alike.“If yous experience similar yous connect amongst the brand, you’re going to desire to kickoff supporting them in addition to buying their products,” she says.
Since moving to the big city, Robertson hasn’t forgotten her roots. She maintains her blog, though she admits she’s had to rebrand it. “I am no longer inward the south, in addition to I’m non every bit big of a shopaholic since New York is then expensive,” she laughs.
Robertson came upwardly amongst the thought for Covering the Bases, a fashion weblog that also teaches women a piffling nearly baseball. “My thought is that hopefully my readers volition wearing clothing actually cute to become to a game amongst their boyfriend, in addition to they know what the (baseball) references are,” she says.
Robertson owes a lot to her blog, every bit she notes it’s a big business office of what landed her job, in addition to says she plans to move along it every bit long every bit she’s having fun. But for now, her focus is on the majors. “I’m having then much fun inward baseball game that I can’t ever watch myself leaving,” she says.
Robertson has a few words of advice for other immature alums on how they tin striking their ain homeruns. “You only possess got to accept that extra measuring in addition to accept a chance,” she says. “Don’t survive scared. You’re talking nearly your dream, in addition to cypher should scare yous away from it.”
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